02 · Performance & Data
Performance Analytics
Advanced analytics to track, measure, and optimize marketing performance.
The problem
Sound familiar?
- No clarity on marketing ROI
- Scattered data sources
- Poor tracking setup
- Decisions based on guesswork
- No reporting system
Why it matters
If you can't measure it, you're guessing. Clean tracking and clear dashboards show which channels create customers, so budget moves to what works and away from what doesn't.
Our approach
What Konstrux provides
- 01Analytics tool setup and integration
- 02Custom dashboards
- 03Weekly and monthly reporting
- 04Conversion tracking implementation
- 05Actionable optimization insights
Deliverables
- Analytics audit
- KPI framework
- GA4 and Tag Manager setup
- Conversion and event tracking
- Custom dashboards
- Weekly and monthly reports
- Optimisation recommendations
Tools
- Google Analytics 4
- Google Tag Manager
- Google Search Console
- Looker Studio
- Meta Events Manager
- Google Ads conversion tracking
Process
How it runs.
- 01Audit existing analytics setup
- 02Define KPIs and success metrics
- 03Implement tracking and dashboards
- 04Monitor data regularly
- 05Generate insights and recommendations
- 06Optimize campaigns continuously
Expected business outcomes
What changes.
Outcomes we work towards — not guarantees. Results depend on your market, budget and starting point.
- Clear visibility of ROI
- Better marketing decisions
- Improved campaign performance
- Data-driven growth strategy
- Reduced wasted ad spend
FAQs
Performance Analytics, answered.
Usually conversion tracking, consistent event naming and a dashboard that ties marketing to business results. Our audit shows exactly what's missing.
Weekly and monthly, with insights and recommendations — not just charts.
Yes. Custom dashboards bring search, social, ads and website data into one view.
More in Performance & Data
Ready to startwith Performance Analytics?
Tell us where you want to grow. We'll come back with questions, an initial view and a recommended scope.